The best fashion Magazine covers of 2010

Every year, there are magazine covers that push the
boundaries of creativity and style. From the many that were published all over
the world, we've picked our favorites. Check them out!

Kristen McMenamy - 'Vogue Italia'

Trust Vogue Italia to make a fashion statement
out of one of the most horrific environmental disasters in American history.
With unique model Kristen McMenamy in a
starring role, the cover is emotionally provocative but enchantingly beautiful
at the same time.

Photographer: Steven
Meisel
Site: Vogue
Italia / Cover
story

Lady Gaga - 'Elle'

Lady Gaga's fame has catapulted
to record levels this year and instead of shooting her in all her out-there
glory, Elle stripped her down in black & white for their January
cover. However, they kept the pop star's flair intact with signature shades and
outrageous headgear.

Photographer: Tom
Munro
Site: Elle

Natalia Vodianova - 'Harper's Bazaar UK'

We love how literally Harper's Bazaar UK

depicted a strong woman by putting Natalia
Vodianova in a gold coat of armor on the November cover. There were few
cover subjects so thought-provoking as this gilded Joan of
Arc.

Photographer: Michelangelo Di
Battista
Site:
Harper's Bazaar UK

Lara Stone - 'Vogue Paris'

The 90th Anniversary cover of Vogue Paris sums
up exactly what the magazine is about—provocation, mystery and challenging
fashion. With the voluptuous Lara Stone wearing
nothing but an Eyes Wide Shut mask, this cover definitely tries to turn
you on.

Photographer:Steven Klein
Site:Vogue Paris

Marc Jacobs - 'Industrie'

It's one thing to put a man in drag on the cover of a
magazine, but to put fashion genius Marc Jacobs on
the cover in a pair of thigh highs? Well, there's not much else that needs to be
said. Industrie's cover is daring, innovative and ballsy—just the way
we like it.

Photographer: Patrick Demarchelier

Site:
Industrie

Daphne Guinness - 'Zoo Magazine'

The December cover of Zoo Magazine sends chills
down your spine. Daphne Guinness' delicate lace
ensemble coupled with a lurking shadow in muted sepia tones is eery, artsy and
absolutely fabulous.

Photographer: Bryan
Adams
Site:

Zoo Magazine

Tom Ford 'Vogue Paris'

Tom Ford is back! Vogue
Paris puts the fashion genius and guest editor on the cover of their
December/January issue in a sultry and not-so-subtly sexy 70s-inspired cover. If
this is any indicator of how 2011 will look with Tom back in the game, it'll be
a ridiculously glamorous year indeed.


Photographer:Mert
Alas and Marcus Piggott
Site:Vogue Paris

Katy Perry - 'Harper's Bazaar'

The first word out of our mouths when we saw this cover
was "wow." From her ruby red Swarovski crystal-encrusted lips to the prismatic
effect of her eyes, Katy Perry was breathtaking on the
eye-catching and dramatic cover of Harper's Bazaar.


Photographer: Alexi
Lubomirski
Site:Harper's Bazaar

Alexa Chung - 'L'Officiel'

The August L'Officiel cover is simple, with a
serene Alexa Chung posing in a vintage-inspired
dress. But it's the inherent simplicity that we love. Covers don't need bells
and whistles to make a statement, and this cover reflects a calm innocence and
retro glamour.

Photographer: Guy
Aroche
Site:

L'Officiel

Sigourney Weaver, Jane Fonda, Susan Sarandon - 'V'

On the cover of V's winter edition, Susan Sarandon, Jane Fonda
and Sigourney Weaver all looked glamorous,
natural and downright beautiful—who cares about age
indeed!

Photographer: Inez van Lamsweerde & Vinoodh
Matadin
Site: V
Magazine

Anne Hathaway - 'Vogue'

There was something about Anne
Hathaway on the November cover of Vogue that immediately put us in
the holiday spirit. The combination of the color of her dress and her in-motion,
"I'm taking a break from being the life of the party" pose was thoroughly
refreshing and had us humming carols for the rest of the
day.

Photographer: Mario
Testino/VogueSite: Vogue

Ashley Smith - 'Jalouse'

Jalouse's October cover addresses our obsession
with brands by literally diagramming them, as if on a classroom blackboard. The
unique cover style coupled with Ashley Smith's trend-driven ensemble drew our
attention like the hordes to a Lanvin sample
sale.

Photographer: Paul
Schmidt
Site:
Jalouse

Phoebe Philo - 'The Gentlewoman'

The Gentlewoman shot designer Phoebe Philo in black & white on a vintage-esque
magazine layout with a scarf tied around her neck. It's simple, modern and as a
maiden issue, it's downright daring. What's not to
love?

Photographer: David
Sims
Site: The
Gentlewoman

Brought from Stylebistro.com

#10 Sample Sale?!! Privilege of living in New York.

Have you ever passed this kind of long line in Manhattan,
wondering who are these people and what are they waiting for,
even though it's freezing and raining outside?!?

That's what I used to think when I came to NYC for the first time.

These crowds are waiting for designer brand sample sales.

A privilege of living in New York City is that you have the chance
to buy brand-name products for a great deal.

There are ongoing sample sales all year.
And, they allow you to have an opportunity to buy
famous designer or brand-name clothing and accessories for 60-85% off.
Sometimes, it's really a "sample sale" - the company's testing styles, or selling showroom samples, production samples, or just pure samples from their sample rooms.

However, most of the time, companies do sample sales to clean out their warehouses for
their employees & families, or because of cash flow issues.
and if you get lucky, you can get a real good deal -- even cheaper than TJ Maxx, Century21, or Loehmanns.

How do you get these great sale's information?

It used be sort of exclusive, you had to get the information through insiders, word of mouth, friends, employees, or their families.

Thanks to the internet, it's not that hard to get this information nowadays.

So I will introduce my top 3 secret informers(?) from the great World Wide Web.

1. Racked NY

It's my favorite fashion information website.
Apart from real fast sample sale information, they have great reporting of
what's going on in the fashion scene, like retailing, store openings,etc.

2. Mizhattan

It seems like reblogs of sample sale reporting.
It shares the most up-to-date info on luxury and fast fashion shopping for working women in the Big Apple.

3. Daily Candy

It is a web site for trendsetters, they have sample sale listings, and are known for their informal writing style. The design of website comes with such cute illustrations, and they have a cute email newsletter with great information.

Also, get on the mailing list of Soiffer Haskin and Pavilion's direct mailing list,
You'll get great sample sale event event from these event associations.

One thing I must mention, which you need to be ready for,
if you're planing to go,
BE UP EARLY, SERIOUSLY EARLY in the morning.

The early bird gets the worm.

If you want to grab great deals at a sample sale,
you need to be a bit dedicated with your time and energy.
Famous imported brands such as Jimmy Choo, YSL, Fendi, Gucci, Hermes,,,
I must say the line starts as early as 5am in the morning!

This is 6:30 am in November waiting to get in YSL sample sale.


If you're totally not willing to stand in line, or deal with e-bay sellers & crazy girls, hunting like hyenas,
you can go shopping on the sample sale websites listed below,

Gilt.com
Beyondtherack.com
Ideli.com
Ruelala.com
Hautelook.com

But, be aware that it's all about timing click of your mouse!

#9 Fall is getting chillier, colder,, What are you guarding yourself with?

37F, 43F, Highest 52F..
Are we already in the winter season?
It is still early November in New York City.
As soon as we finished Halloween, the weather changed immediately
and dropped us in the middle of a winter field.

Digging into our closet, we asked ourselves the same questions every season,
"What am I wearing?!! I have no warm gear yet!!"

Not ready for winter outerwear shopping yet?

Let's look and get some ideas from what we are seeing on the street,
int the city of fashion, New York, London & Paris.


Courtesy of The Sartorialist.


Courtesy of Altamira: models off duty.


Courtesy of London Street Fashion


Courtesy of The style scout


Courtesy of Easy Fashion


Courtesy of Street peeper


Courtesy of Street peeper

#8 New. Neo. Neuevo. the new format for fashion shows.

A runway lined with chairs, the excitement of who'll be on the front line,
flashes from photographers, reporters talking with the staff and designers,
beautiful models running around and my favorite part,,,,,
the pumping heart beat of the soundtrack,
the live catwalk show is an absolute cultural phenomenon.

The weak economy in the US and elsewhere means that designers are having to fight
even harder for critical and commercial success.
According to an article from Guardian, the UK newspaper,
New York fashion week alone is expected to generate $770m (£500m) over the year for the city.
But as designers unveil their collections for spring 2011,
a question mark hangs over the future of the catwalk formula in the face of technological advances,
scheduling complications and infighting.



The world is changing so fast, we are talking about nanosecond life now.

Our society changes, people change, everything changes/updates faster than ever.
Fashion is a big part of our culture that is changing so fast.

As technology has been changing, we've gotten so attached to mobile life on the internet.
And fashion shows are moving from the traditional cat walk to the World Wide Web.
Burberry already did a Spring 2010 fashion show broadcast for the web, mobile, and iPad,
also, they allowed customers to order the product right away through the web.


Dolce & Gabbana has broadcast its Fall/Winter 2010 Women's Fashion Show live to iPhones and Android Mobile devices. The dates of the Fashion shows were Thursday, 25th of February from 3pm (GMT +1) for D&G and Sunday, 28th of February from 1pm (GMT +1) for Dolce & Gabbana.



What would be the new format for fashion shows?
The new stage? A lot of designers have been using great architecturs as their catwalks/stages.
Karl Largerfeld already did a sensational fashion show on the Great Wall of China, in Oct. 2007.


Givenchy Fall/Winter 2010 haute couture collection by Riccardo Tisci was held in an apartment on Place Vendôme in Paris with a select handful of fashion insiders last July instead of putting on a full-blown runway show.

Gareth Pugh hired director Ruth Hogben to shoot a video presentation for his Spring/Summer 2011 collection. It features model Kristen McMenamy striking a variety of poses to catchy beats, allowing the viewer to see how the garments work in detail from different angles.


What will become popular fashion show formats in the future??
Let's use our imagination to see further,
because fashion always moves fast, full of new excitement!

#7 Shhhh-!!!! Have you been invited to the trunk show, yet?!

Are you familiar with this kind of fancy invitation inside of a thick creamy envelope stamped with your favorite store logo or even through your email?
Have you ever been invited to a special show event held at your favorite stores?


It's a trunk show invitation.

It makes you feel like you're a valuable, favorite customer of the store and also gives you the excitement that you can see the same line as some famous front line buyer in New York's fashion week!

In fashion marketing terms, a trunk show is a special event within the fashion world in which a vendor/brand presents merchandise directly to the store's personal or select customers at a retail location, commonly in boutiques and boutique divisions of department stores.

Why is it called a "trunk show"?

They are referred to as "trunk shows" because a designer or sales rep will literally show up with a trunk of merchandise to show off.


It's held to promote or introduce a new line, generate sales volume or promote a brand image to their best customers. A trunk show would provide the opportunity to show off an entire line to loyal customers. It gives a boutique the opportunity to test a new line of merchandise with clients before placing a wholesale order with the designer. Often, the designers of the show appear and introduce themselves to his/her customers through the event, to make their best customers amused and communicate with them.


Traditionally, it's been very popular in the bridal industry.
A lot of bridal stores hold trunk shows every season, the collection designers appear with their special advice services, to sell the line to the bridezillas for their dream dresses.
They create a very special atmosphere in the store at the day of the event, such as; nice mood music, popular for receptions, champagne, crystal glasses, little finger foods, and of course browsing of the actual dresses while trying them on....
It gives customers a very special experience that exceeds their expectations.

Below are some popular trunk show invitations from bridal brands.
(Actually, these were my favorites, when I was looking for my dress....:D)





Even the new jumper to the bridal industry, J.Crew having a trunk show!

#6 New way to see the fashion show, Guerrilla!

We've all heard the term "Guerrilla" quite a lot.

Guerrilla concert, Guerrilla performance, Guerrilla store, etc...

Well, according to our friend, Wikipedia,

"The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places."

The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.

A lot of companies and people use this style of marketing nowadays, even in fashion.
We've seen on & off Pop-Up stores to attract customers and promote brands.

We used to seeing fashion shows on TV and in newspapers traditionally,
nowadays we can see them on our cell phones and laptops, where ever we are, with WI-FI.
And, obviously, there are people who use this for marketing their fashion shows.

Guerilla Fashion show



Sep 21. 2009,
A designer, Philip Colbert had a Guerilla fashion show during London Fashion Week in the National Gallery, where in a reference to The Thomas Crown Affair, 100 bowler hats were handed out to members of the public, whilst models walked up and down the gallery, exhibiting the clothing. According to Colbert, “The (museum) security could not stop all the tourists filming the show; hundreds of people started to follow us.” 




Jan. 27. 2010, There were 4 guerrilla fashion show held on the street, during the Amsterdam Fashion week.

Studio Sober, Oda Pausma and Bart van Dulmen (BVD) used the pedestrian crossings were used as a catwalk.

And, some designers even use the subway as their fashion show catwalks!

Well, actually, way back to long ago, there were the fashion show in the subway unusual fashion show at the Saint Michel metro in Paris. George CAUNES ad models worn by charming girls with Dany Saval in 1959.

And, the below video is recorded of fashion show in Subway of Rotterdam, Nethaland, designed by Ellen Rooijakkers in 2008.



Also, in Berlin, they have underground fashion show every year, since 2006.

In Australia, Perths centre of style for fashion shopping, Forrest Chase, held a unique series of dramatic interactive visual performances to support the launch of their new season fashion campaign.The performances blended puppetry and music to show Forrest Chase fashion coming alive. Promotional staff distributed postcards throughout the performance that promoted Forrest Chases e-catalogue and e-competition. This resulted in a direct response with a high number of e-competition entries received immediately after the performance times.



There were street guerrilla fashion shows held in New York City in 2004.
But, I haven't heard of any fun fashion shows in the NYC subway, yet
(We do have a great subway line!)
I'm hoping to see some kind of fun fashion experience in the NYC subway soon!

#4/5 Be RIO-RED for FALL 2011

It got cold in New York City way too fast.
The color of the leaves in Central Park have been changing, we're officially going through Fall 2010.
And, 2010 Fall colors are a variation of military green.

But, we're not just wear the colors that are now on the street.
We love to see what's going to be next year's big color and start thinking about what we're going to see.

Let's turn around and look for the colors for next Fall 2011.

The color direction from The Direction by Indigo International Exhibition of Creative Textile Design Show, was held on August 3 & 4 at the Metropolitan Pavilion in New York City.



The color trends for Fall and Winter 2011/2012 were not the typical gloomy colors.
Grey is out and the gloom is gone!
The color ranges for women were filled with neutrals like maroon camel and caramels;
mid-tone colors likes purple, orange and red; and vivid hues like gold, teal and turquoise.
Color blocking is essential and thinking outside the normal color combinations will be your best bet.
Try mixing purple and gray, maroon and copper, orange and gold instead of your normal gloomy fall colors. Have fun with the array of colors that fashion has to offer.

What's the Key Color of Fall 2011?

According to the fashion forecasting service, WGSN:

After a time of introspection and reflection, a new optimism is emerging.
Color is the optimistic approach to enhance apparel and renew the classics.
Color is substantial, real and natural, with a move away from the tinted stories of previous seasons.

Red is one of the key shades for the season, ranging from dramatic, historical cardinal and oxblood through to fiery orange-based shades.

I picked RIO-RED as the key color for FALL 2011.

 
        Sombre historical oxblood reds and darkest browns accented by porcelain skin tones.

 

A surreal color mood is created through transposed darks and cold lilac-cast pinks.

As a bonus,
I want to share this video from PANTONE for Fall 2010/11.
PANTONEVIEW Colour Planner Fall 2011/2012