flashes from photographers, reporters talking with the staff and designers,
beautiful models running around and my favorite part,,,,,
the pumping heart beat of the soundtrack,
the live catwalk show is an absolute cultural phenomenon.
The weak economy in the US and elsewhere means that designers are having to fight
even harder for critical and commercial success.
According to an article from Guardian, the UK newspaper,
New York fashion week alone is expected to generate $770m (£500m) over the year for the city.
But as designers unveil their collections for spring 2011,
a question mark hangs over the future of the catwalk formula in the face of technological advances,
scheduling complications and infighting.
The world is changing so fast, we are talking about nanosecond life now.
Our society changes, people change, everything changes/updates faster than ever.
Fashion is a big part of our culture that is changing so fast.
As technology has been changing, we've gotten so attached to mobile life on the internet.
And fashion shows are moving from the traditional cat walk to the World Wide Web.
Burberry already did a Spring 2010 fashion show broadcast for the web, mobile, and iPad,
also, they allowed customers to order the product right away through the web.
Dolce & Gabbana has broadcast its Fall/Winter 2010 Women's Fashion Show live to iPhones and Android Mobile devices. The dates of the Fashion shows were Thursday, 25th of February from 3pm (GMT +1) for D&G and Sunday, 28th of February from 1pm (GMT +1) for Dolce & Gabbana.
What would be the new format for fashion shows?
The new stage? A lot of designers have been using great architecturs as their catwalks/stages.
Karl Largerfeld already did a sensational fashion show on the Great Wall of China, in Oct. 2007.
Givenchy Fall/Winter 2010 haute couture collection by Riccardo Tisci was held in an apartment on Place Vendôme in Paris with a select handful of fashion insiders last July instead of putting on a full-blown runway show.
Gareth Pugh hired director Ruth Hogben to shoot a video presentation for his Spring/Summer 2011 collection. It features model Kristen McMenamy striking a variety of poses to catchy beats, allowing the viewer to see how the garments work in detail from different angles.
What will become popular fashion show formats in the future??
Let's use our imagination to see further,
because fashion always moves fast, full of new excitement!
No comments:
Post a Comment